A Simple Case for Using Twitter to Market Your Business

People are still not "sold" on the benefits of using Twitter to market their business. However, I have one simple statement to help people get their head around adopting this platform for their business. Use twitter regularly (keeping within the etiquette protocols) and you will easily reach an opt-in audience with an established interest in your business.

People are so wrapped up in the METRICS of twitter and social media that they forget to look for more 'natural' benefits of using this tool. It is getting easier to create a matrix, benchmarks and legitimate ROI for using Twitter to market your business. But let's take a moment to sit back and look at the relational value you get. People who have opted to follow you/your business on twitter have interest in interacting with you on Twitter.

I'm not going to beat this point into something more than it is not. Yes, there is still a great deal of strategy and maintenance to do when interacting with your followers, but instead of viewing them as a metric, hang out with them as people. You'll be surprised at how much more they like the person behind the brand & manning the twitter account than just a logo pushing information at them.