Holy Missed Marketing Opportunity

I like the cliche marketing opportunities that come up in the world just being the world. I wasn't REALLY thinking too much of 09/09/09. Yes, it's all cutesy and 9 cubed jokes are cascading through my Twitterfeed. But Steve Garfield's RT caught my attention and hit me in the head. Why isn't the 99 Restaurant capitalizing on today's date? Hmmm?


People love the opportunity to have a small celebration in life. Why do you think St. Patrick's day is so popular? There are so many things the 99 could do with today's date!

What about:
Two eat for $9.99?
Every 99th customer gets their meal free?
Drop the price on all of their meals over $9.99 to $9.99 for today?
Offer the 3 course meal for $9.99?
(They DO have a 9 meals for $9.99 offer up, but it's not related with the date at all.)


The 99 is a lower price-point restaurant, so they could easily attract many people for a meal out - even in this struggling economy. I guess that opportunity is gone for the next 100 years! Hopefully they'll smarten up their Marketing before then.