Update

Well Well, I owe a thanks to AdAge for throwing some stats up to validate my sentiments. In even better news, word out is that the missing girls have been found and are safe at home.

This could be an interesting take-away when working on SoMe ROI. The article on AdAge mentions that Americans want prime time to escape and the Kennedy specials did not rank well against other shows. Line that up with my observed minimal Kennedy discussion on Twitter, even with other Mass residents and you can see an alignment with the statistics and the observations I noted.