New users to a tool like Twitter can be frequently discouraged. There is all this buzz, long-term users of the technology talk about how simple it is to get tweeting, and it seems like even your neighbor's cat has a twitter account (Tony Hseih, CEO of Zappo's cat has an account). So people are going to Twitter, signing up, following Oprah & Ashton Kutcher, sending them messages and getting no response. (Of course they aren't going to respond, they get dozens, if not hundreds of messages a minute - standing out is nearly impossible). It is easy to see why a person can get easily and quickly discouraged with their Twitter account right out of the gate.
Consider this - have you gone for a 26.2 mile jog from Hopkinton to the Back Bay on your first day out? OF COURSE NOT! People who run marathons start out small, running a mile (or less) their first time out. Eventually their body gets used to running and they go a little further and a little faster over the repeated days, weeks and months of training. Using social media is the same way. Not everyone who uses social media tools is going to be the marathon runners, some will be power walkers, others will be sprinters. The thing these people have in common is that they are doing this on a regular basis, day after day, practicing and getting better at it. They start off small, slow and eventually over time they create an effort that suits them, and they practice at it.
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